![50 Chicks is a hummus only restaurant, based in Toronto, Canada. Electric Karma is a direction that looks at Middle Eastern street food culture and its humbleness, giving it the twist of the rebellious and vibrant attitude of the Zine culture in the](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1581701592985-PJZOYMMQV4Q4ZAI5D61L/30MAR2017_50CHICKS_LOGO_WINK.gif)
50 Chicks
Brand Identity, Naming, Packaging
(2017)
![50 Chicks is a hummus only restaurant, based in Toronto, Canada. Electric Karma is a direction that looks at Middle Eastern street food culture and its humbleness, giving it the twist of the rebellious and vibrant attitude of the Zine culture in the](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1581701592985-PJZOYMMQV4Q4ZAI5D61L/30MAR2017_50CHICKS_LOGO_WINK.gif)
50 Chicks is a hummus only restaurant, based in Toronto, Canada.
Electric Karma is a direction that looks at Middle Eastern street food culture and its humbleness, giving it the twist of the rebellious and vibrant attitude of the Zine culture in the UK.
![50 Chicks inherits this edgy attitude, making chickpea the next cool pea! I led this project during my work at Rana Salam Studio .](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1583226281323-98IUUZOI7ZQQLG2WY6FC/50CHICKS_LOGO.png)
50 Chicks inherits this edgy attitude, making chickpea the next cool pea!
I led this project during my work at Rana Salam Studio.
![Stickers / Delivery or takeaway bag](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1578954624018-JSRHUQN3FQ5UXCL2QBJB/50CHICKS_PAPERBAG.jpg)
Stickers / Delivery or takeaway bag
![Napkins / Paper cups (Illustration credits: Nour Flayhan)](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1578947850411-SCZFUST5GX4BIQP2ZJKD/50CHICKS_NAPKIN.jpg)
Napkins / Paper cups (Illustration credits: Nour Flayhan)
![Business card](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1578948285498-2GAZQ8X3U2XMFVII31P6/50CHICKS_BUSINESSCARD.jpg)
Business card
![Wrapping paper / Waiter's t-shirt](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1578951186578-635PFVBLVJKE1M9DBSBD/TSHIRT1.jpg)
Wrapping paper / Waiter's t-shirt
![Check out Nour’s instagram page here .](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1582101549457-X6X468Z3EKNTEJY8BYSA/50CHICKS_LOGO_WOMAN.gif)
Check out Nour’s instagram page here.