![e0e5260f155aad6b7adaf97acb65c2a0+.png](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1655637296349-WEM5EN1NMY1WWWLNLHMW/e0e5260f155aad6b7adaf97acb65c2a0%2B.png)
Amused
Art Direction, Brand Guidelines, Copywriting, Event Planning, Identity Facelift, Packaging, Print, Social Media, Web Design
(2020)
![Amused has arrived and is ready to disrupt the way Saudi Arabia shops luxury! Amused is Saudi Arabia's digital platform for preloved luxury fashion with a conscience. They pride themselves in curating an inventory of unique pieces; including handba](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1655634884104-3U25ZBHJDXQULRD5R2JS/e0e5260f155aad6b7adaf97acb65c2a0%2B.png)
Amused has arrived and is ready to disrupt the way Saudi Arabia shops luxury!
Amused is Saudi Arabia's digital platform for preloved luxury fashion with a conscience. They pride themselves in curating an inventory of unique pieces; including handbags, shoes, accessories and jewelry, with rare, discontinued or limited editions pieces from Chanel, Hermes, Van Cleef and more…
![OLD / NEW](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1655634409316-GZO8D9ST2HFB0P9U9RJO/Old-vs-New.gif)
OLD / NEW
The logo was too thin + Doesn’t stand out + Doesn’t work well on small scale + Doesn’t work well on a busy background + Tag line is not sexy enough!
![Arabic logo](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1655636503485-J9FRVF74KPR0PDC8VY2J/Layout+1.png)
Arabic logo
![Home page / Products / Muse closet / Collections / Sell With Us](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1655645427950-BJDSNNF39OF4M9FOEBOB/website-1.gif)
Home page / Products / Muse closet / Collections / Sell With Us
![packaging / stickers](https://images.squarespace-cdn.com/content/v1/5e1c8910d343ec0c524a0a0a/1655647295770-F0GTFAS4L8GRM50ERBYH/Layout+5.png)